FBI-LEEDA is pleased to present a 41⁄2-day course on media and public relations. Police cannot succeed without the support of the community they are sworn to protect. The image of an agency as a professional and ethical organization is vitally important. This course will guide the participants to promoting a consistent and positive public image of the department, enabling the community to perceive their police as a transparent organization they can depend on and trust. There are three key opinion influencers; participants will learn how each can positively or negatively affect public opinion. Students will participate in media training with numerous desktop and on-camera exercises. Topics covered include; image, branding and perception, the media’s role in
public opinion, managing social media communications, interview preparation and principles for communicating in a crisis event.
Register online at www.fbileeda.org or call 877-772-7712 for more information. The registration fee is $695/student. Class begins at 8:30 am. Dress: business casual. FBI-LEEDA is pleased to present a 41⁄2-day course on media and public relations. Police cannot succeed without the support of the community they are sworn to protect. The image of an agency as a professional and ethical organization is vitally important. This course will guide the participants to promoting a consistent and positive public image of the department, enabling the community to perceive their police as a transparent organization they can depend on and trust. There are three key opinion influencers; participants will learn how each can positively or negatively affect public opinion. Students will participate in media training with numerous desktop and on-camera exercises. Topics covered include; image, branding and perception, the media’s role in public opinion, managing social media communications, interview preparation and principles for communicating in a crisis event.
November 16 – 20, 2020
Concord Police Department
41 Cabarrus Ave. W., Concord, NC 28025
For local information regarding the training venue or hotel accommodations for this training opportunity, please contact Larry Hubbard of the Concord Police Department at 704-920-6016 or email: hubbardl@concordnc.gov. Seminar registration is open to all law enforcement – sworn and professional civilian staff. (You are not required to be a member of FBI-LEEDA to attend.)
Hosted by:
Chief Gary Gacek and the Concord PD
